Partnerships
Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design
Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design
Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design
Purpose-Driven Collaborations
From fashion and grooming to retail and lifestyle brands, Gum works with partners that fit naturally into his daily world. These collaborations go beyond promotion and focus on authentic integration.
Fashion & Lifestyle
Gum collaborates with fashion and lifestyle brands that value timeless design and everyday wearability. These partnerships feel natural because they reflect how he already lives and presents himself. Rather than styled campaigns, the work centers on personal identity and real-world use.
Grooming & Personal Care
Grooming brands align closely with Gum’s professional background and daily routine. Collaborations are built on trust, credibility, and hands-on experience within the industry. These partnerships often include live appearances, hosting, and product integration.
Consumer & Retail
Gum also works with consumer and retail brands focused on broad, everyday audiences. These collaborations prioritize relatability and lifestyle integration over scripted promotion. The result is content that feels accessible while maintaining brand credibility.
Fashion & Lifestyle
Gum collaborates with fashion and lifestyle brands that value timeless design and everyday wearability. These partnerships feel natural because they reflect how he already lives and presents himself. Rather than styled campaigns, the work centers on personal identity and real-world use.
Grooming & Personal Care
Grooming brands align closely with Gum’s professional background and daily routine. Collaborations are built on trust, credibility, and hands-on experience within the industry. These partnerships often include live appearances, hosting, and product integration.
Consumer & Retail
Gum also works with consumer and retail brands focused on broad, everyday audiences. These collaborations prioritize relatability and lifestyle integration over scripted promotion. The result is content that feels accessible while maintaining brand credibility.
Fashion & Lifestyle
Gum collaborates with fashion and lifestyle brands that value timeless design and everyday wearability. These partnerships feel natural because they reflect how he already lives and presents himself. Rather than styled campaigns, the work centers on personal identity and real-world use.
Grooming & Personal Care
Grooming brands align closely with Gum’s professional background and daily routine. Collaborations are built on trust, credibility, and hands-on experience within the industry. These partnerships often include live appearances, hosting, and product integration.
Consumer & Retail
Gum also works with consumer and retail brands focused on broad, everyday audiences. These collaborations prioritize relatability and lifestyle integration over scripted promotion. The result is content that feels accessible while maintaining brand credibility.
Proven Brand Partner
A track record of partnerships shaped by consistency, credibility, and natural brand fit.
Organic brand fit
Organic brand fit
Organic brand fit
Organic brand fit
Credible audience reach
Credible audience reach
Credible audience reach
Credible audience reach
BYD Philippines
Collaborated for the launch of their Tang DM-i model
2025
BYD Philippines
Collaborated for the launch of their Tang DM-i model
2025
BYD Philippines
Collaborated for the launch of their Tang DM-i model
2025
BYD Philippines
Collaborated for the launch of their Tang DM-i model
2025
Watsons x Hair Works
Marketing promotion for Hair Works via Watsons
2025
Watsons x Hair Works
Marketing promotion for Hair Works via Watsons
2025
Watsons x Hair Works
Marketing promotion for Hair Works via Watsons
2025
Watsons x Hair Works
Marketing promotion for Hair Works via Watsons
2025
New Era
Represented New Era through culture-led content and appearances
2025
New Era
Represented New Era through culture-led content and appearances
2025
New Era
Represented New Era through culture-led content and appearances
2025
New Era
Represented New Era through culture-led content and appearances
2025
Le Labo
Integrated Le Labo into grooming and lifestyle storytelling
2025
Le Labo
Integrated Le Labo into grooming and lifestyle storytelling
2025
Le Labo
Integrated Le Labo into grooming and lifestyle storytelling
2025
Le Labo
Integrated Le Labo into grooming and lifestyle storytelling
2025
Shopee x Converse
Supported a retail campaign featuring Converse footwear
2025
Shopee x Converse
Supported a retail campaign featuring Converse footwear
2025
Shopee x Converse
Supported a retail campaign featuring Converse footwear
2025
Shopee x Converse
Supported a retail campaign featuring Converse footwear
2025
Ronnie & Joe
Featured Ronnie & Joe eyewear through lifestyle content
2025
Ronnie & Joe
Featured Ronnie & Joe eyewear through lifestyle content
2025
Ronnie & Joe
Featured Ronnie & Joe eyewear through lifestyle content
2025
Ronnie & Joe
Featured Ronnie & Joe eyewear through lifestyle content
2025
Grab
Supported a consumer campaign through everyday lifestyle content
2025
Grab
Supported a consumer campaign through everyday lifestyle content
2025
Grab
Supported a consumer campaign through everyday lifestyle content
2025
Grab
Supported a consumer campaign through everyday lifestyle content
2025
Signet x Paraboot
Featured Paraboot within a curated retail collaboration
2024
Signet x Paraboot
Featured Paraboot within a curated retail collaboration
2024
Signet x Paraboot
Featured Paraboot within a curated retail collaboration
2024
Signet x Paraboot
Featured Paraboot within a curated retail collaboration
2024
Signet x Boss Manual
Participated as a creative collaborator in a fashion showcase
2024
Signet x Boss Manual
Participated as a creative collaborator in a fashion showcase
2024
Signet x Boss Manual
Participated as a creative collaborator in a fashion showcase
2024
Signet x Boss Manual
Participated as a creative collaborator in a fashion showcase
2024
Mizutani Scissors
Became the exclusive partner of Mizutani Japan in the Philippines
2022
Mizutani Scissors
Became the exclusive partner of Mizutani Japan in the Philippines
2022
Mizutani Scissors
Became the exclusive partner of Mizutani Japan in the Philippines
2022
Mizutani Scissors
Became the exclusive partner of Mizutani Japan in the Philippines
2022
Retrobee
Hosted and represented Retrobee during its Philippine brand launch
2021
Retrobee
Hosted and represented Retrobee during its Philippine brand launch
2021
Retrobee
Hosted and represented Retrobee during its Philippine brand launch
2021
Retrobee
Hosted and represented Retrobee during its Philippine brand launch
2021
Approach
Pro Services®
Flexible collaboration formats designed around authenticity and shared values.
Creative Collaborator
Works closely with brands to integrate products into storytelling, retail experiences, or curated content without forcing promotion.
Creative Collaborator
Works closely with brands to integrate products into storytelling, retail experiences, or curated content without forcing promotion.
Creative Collaborator
Works closely with brands to integrate products into storytelling, retail experiences, or curated content without forcing promotion.
Brand Representative
Represents brands through appearances, launches, and activations where credibility, presence, and cultural fit matter.
Brand Representative
Represents brands through appearances, launches, and activations where credibility, presence, and cultural fit matter.
Brand Representative
Represents brands through appearances, launches, and activations where credibility, presence, and cultural fit matter.
Content Partner
Creates lifestyle-driven content that places products naturally within his daily world, ensuring relevance and long-term value.
Content Partner
Creates lifestyle-driven content that places products naturally within his daily world, ensuring relevance and long-term value.
Content Partner
Creates lifestyle-driven content that places products naturally within his daily world, ensuring relevance and long-term value.
