gum cruz with chinkee tan and francis kong
gum cruz with chinkee tan and francis kong

Partnerships

Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design

Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design

Gum Cruz collaborates with brands that align with his personal style, values, and audience. Each partnership reflects a shared appreciation for craft, culture, and thoughtful design

Purpose-Driven Collaborations

From fashion and grooming to retail and lifestyle brands, Gum works with partners that fit naturally into his daily world. These collaborations go beyond promotion and focus on authentic integration.

Let's Connect

Let's Connect

Let's Connect

Let's Connect

Fashion & Lifestyle

Gum collaborates with fashion and lifestyle brands that value timeless design and everyday wearability. These partnerships feel natural because they reflect how he already lives and presents himself. Rather than styled campaigns, the work centers on personal identity and real-world use.

Grooming & Personal Care

Grooming brands align closely with Gum’s professional background and daily routine. Collaborations are built on trust, credibility, and hands-on experience within the industry. These partnerships often include live appearances, hosting, and product integration.

Consumer & Retail

Gum also works with consumer and retail brands focused on broad, everyday audiences. These collaborations prioritize relatability and lifestyle integration over scripted promotion. The result is content that feels accessible while maintaining brand credibility.

Fashion & Lifestyle

Gum collaborates with fashion and lifestyle brands that value timeless design and everyday wearability. These partnerships feel natural because they reflect how he already lives and presents himself. Rather than styled campaigns, the work centers on personal identity and real-world use.

Grooming & Personal Care

Grooming brands align closely with Gum’s professional background and daily routine. Collaborations are built on trust, credibility, and hands-on experience within the industry. These partnerships often include live appearances, hosting, and product integration.

Consumer & Retail

Gum also works with consumer and retail brands focused on broad, everyday audiences. These collaborations prioritize relatability and lifestyle integration over scripted promotion. The result is content that feels accessible while maintaining brand credibility.

Signet x Boss Manual - Men of Style fashion show with Gum Cruz

Proven Brand Partner

A track record of partnerships shaped by consistency, credibility, and natural brand fit.

Organic brand fit

Credible audience reach

Get in touch

Get in touch

Get in touch

Get in touch

BYD Philippines

Collaborated for the launch of their Tang DM-i model

2025

Watsons x Hair Works

Marketing promotion for Hair Works via Watsons

2025

New Era

Represented New Era through culture-led content and appearances

2025

Le Labo

Integrated Le Labo into grooming and lifestyle storytelling

2025

Shopee x Converse

Supported a retail campaign featuring Converse footwear

2025

Ronnie & Joe

Featured Ronnie & Joe eyewear through lifestyle content

2025

Grab

Supported a consumer campaign through everyday lifestyle content

2025

Signet x Paraboot

Featured Paraboot within a curated retail collaboration

2024

Signet x Boss Manual

Participated as a creative collaborator in a fashion showcase

2024

Mizutani Scissors

Became the exclusive partner of Mizutani Japan in the Philippines

2022

Retrobee

Hosted and represented Retrobee during its Philippine brand launch

2021

Watsons x Hair Works PH brand collaboration with Gum Cruz

Approach

Pro Services®

Flexible collaboration formats designed around authenticity and shared values.

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Contact now

Contact now

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Creative Collaborator

Works closely with brands to integrate products into storytelling, retail experiences, or curated content without forcing promotion.

Creative Collaborator

Works closely with brands to integrate products into storytelling, retail experiences, or curated content without forcing promotion.

Brand Representative

Represents brands through appearances, launches, and activations where credibility, presence, and cultural fit matter.

Brand Representative

Represents brands through appearances, launches, and activations where credibility, presence, and cultural fit matter.

Content Partner

Creates lifestyle-driven content that places products naturally within his daily world, ensuring relevance and long-term value.

Content Partner

Creates lifestyle-driven content that places products naturally within his daily world, ensuring relevance and long-term value.

Le Labo Greenhills x Gum Cruz brand collaboration

Contact Now

Let's Talk

Let's Talk

From partnerships and speaking engagements to barber education, reach out if there’s something worth building together.

Address

Pomade Cartel Barbershop, Unit F, 2/F Alcon Bldg, Claro M Recto (AUF Area), Angeles City, Philippines